Wide Angle Tasmania is pleased to host a masterclass with Sue Maslin - one of Australia’s most successful screen producers. Her latest feature, The Dressmaker(2015), grossed more than $20m and became one of Australia’s biggest box office smash hits. Other feature credits include Road to Nhill, Japanese Story, winner of 2003 AFI Award for Best Film, Dominick Dunne: After the Party and Hunt Angels, winner of the 2006 AFI Award for Best Feature Documentary Film. Sue is Adjunct Professor at RMIT’s School of Media & Communication and a recognised industry leader. Sue was the inaugural recipient of the Jill Robb Award for Outstanding Leadership, Achievement and Service to the Victorian Screen Industry and currently serves as President of the Natalie Miller Fellowship reflecting her ongoing commitment to gender diversity both on and off screen.
What will be covered?
- Introduction to Creative Producing: at the intersection of creative/business and screen technologies
- What does a producer do? What are the qualities required in order to be successful?
- The role of producer in development, production, post-production and marketing
- Managing risk
- Producer/director relationship
- Building a business
Case Study – The Show Must Go On
- Securing a property – Optioning and rights in relation to “true stories”.
- writer/producer relationship.
- Steps in the development process
- Establishing chain of title.
Audience and Marketing
- Understanding the market, audience and social media
- Developing and monetising audience experience.
- Understanding key selling points and packaging your project.
- Understanding distributor and sales agent needs.
Developing finance plans that make sense
- Understanding what a film should cost in relation to its ambitions and market reality.
- Understanding rights and how to strategically exploit them.
- Sources of finance.
- Attaching distributors and sales agents.
- Managing the recoupment waterfall.
Pitching and packaging
- What you need to take your project to market (including getting development funding).
- Understanding the world of Film Markets and Film Festivals and how to capitalise on them.
- Taking a project to market, what's needed, how to judge when to attend, who to meet and how to follow up.
- Pitching basics from the elevator pitch to the meeting with acquisitions executives.
Production / Post-production
- Managing schedule and budget
- Supporting the director.
- Producer’s role in post
When: 9.30am -12.30pm Thursday April 2
Where: online video conference
Cost: FREE members, $20 non-members.
‘Supported by Screen Tasmania’s Industry Development Program’