The Business of Marketing - Screen Entrepreneurs

Screen Entrepreneurs is a workshop series for screen freelancers and business operators that focusses on the core entrepreneurial areas of business skills and planning, financial management and marketing. Workshops will be practical, interactive and fun!  Business advisor and creative industries guru Monica Davidson will deliver the workshops over three weekends. Wide Angle Tasmania is pleased to provide this opportunity to the Tasmanian screen sector, supported by the Tasmanian Government.

This is the third workshop of the series.


The Business of Marketing - July 27 & 28

Marketing is one of the most despised and least understood aspects of running a screen business or being a freelancer in the creative industries.  This fun and practical workshop explores the mystery behind the marketing magic: devising strategy, making measurements and meeting goals. we’ll also talk about websites, debunk your understanding of social media, help you recover from LinkedInPhobia, and debunk the myths of luck and word-of-mouth.   

Session Topic What will be covered?
Sat July 27, 10am - 1pm The Seven Steps
• What is Marketing? No, it’s not that…
• The Seven Steps to Strategy
• The Basics of YOU
• PRACTICAL – How to introduce yourself
Sat July 27, 1.45pm - 4.30pm All About Them
• Who are your Clients?
• Building Characters
• PRACTICAL – Let’s Meet Margaret
• The Competition
• PRACTICAL – Market Research Time
Sun July 28, 10am - 1pm Getting Out There
• The Myths of Luck and Word of Mouth
• Strategies – Your Website
• Strategies – Your Social Media
• Strategies – Networking
• PRACTICAL – I Hate Networking
Sun July 28, 1.45pm - 4.30pm Plan for Success
• Start at the End – what do you want?
• PRACTICAL – Your Marketing Plan
• Wrap-Up and Pack-Up (and Wine Time)

Tickets: Tickets include lunch each day and are GST inclusive.
$130 WAT members 
$260 non-members

More Info and Bookings

More information can be found by clicking through the links for each workshop below or calling Wide Angle on 6223 8344.
Bookings are available here or contact the Wide Angle Office on 6223 8344 or [email protected]

Venue: Wide Angle Tasmania @ 6 Washington Street, South Hobart

Who should enrol

Screen Entrepreneurs is designed for screen freelancers and small screen business operators.  Monica will cater for those with established businesses and those who are scoping a business opportunity or just starting out.

About the Presenter Monica Davidson

Business advisor and creative industries expert Monica Davidson from the Creative Plus Business Group. Monica is a writer and filmmaker by trade who learned how to run a successful creative business and now shares that knowledge with others. In her workshops Monica discusses her own experiences, and shares examples from the 500-plus people she has mentored through the process of starting and building their creative businesses.



Information about the other workshops in the series

Film Business Fundamentals - May 18 & 19 

Ever wanted to turn your film dreams into a business reality? Are you already freelancing in screen and want to know if you're doing things properly? Running a film business and worried that you could be doing it better?

This fast, fun and information-packed workshop covers all the basics for screen practitioners who want to work for themselves. It covers all the business basics from ABN and ABLIS, and focusses on the practical elements of a business plan that actually works.

Click through for more information

Money is NOT a Dirty Word - June 29 & 30 

The idea that you’ll never make any money from your screen practice (and be a ‘starving artist’) is pervasive, and lots of filmmakers struggle with money and self-employment. This isn’t always just due to lack of funds, however – sometimes you just need someone to explain the basics of money in a way that’s fun, practical, and transparent.  

Money is NOT a Dirty Word covers the fundamentals of financial literacy specifically for creatives, and answers some of the most compelling financial questions you might have. It also takes a tour through tax and record keeping, ways to make money, and stops briefly in the lands of “Should I work for free?” and “What Should I Charge?”. A must for anyone working in the screen industry.  

Click through for more information

July 27, 2019 at 10am - July 29, 2019
Wide Angle Tasmania
Emma or Abi · · 6223 8344

Will you come?

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